Cooking video tutorials research – US and UK

Today I have been researching cooking & baking video tutorials from the UK and the US (as culturally, we are very similar if not the same).

The link below is of a video on how to make Fondant Icing. The video is around 3 minutes in duration, has no narration, but text with the informative key details and ect. The music is a rather commercial / 90s jazzy type tune that compliments the warm colour grading and warn lighting. It is visually very clear, simple and warm. It has slow paced editing and is complimented and defined by the simple and matching  logo, graphics and homely set up and atmosphere it tried to portray. The homely atmosphere and set up was helped and hammered in more by the cat at the end, making it feel more british.


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